Daniela Galvez-Cepeda

Developmental psychology × children’s media

I study how kids really use media, and turn it into strategy.

I’m a developmental psychology researcher at the University of Michigan and a Consumer Insights analyst at Paramount. I study how kids, teens, and families actually engage with media, then translate what they show us into strategy that creators and companies can act on.

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Paramount Consumer Insights University of Michigan Ph.D. Candidate NSF Graduate Research Fellow Rackham Merit Fellow
Daniela Galvez-Cepeda
Daniela Galvez-Cepeda Ph.D. candidate & insights researcher

The through-line

Media isn’t separate from childhood anymore. It’s one of the places childhood happens.

The belief under all of it: take kids seriously as an audience, and help the people making for them do the same.

Explore

Academic research with an applied point of view.

01

Research

Media, gender, identity, and development

Open research page 02

Applied Work

Developmental science for children’s media

Open Applied Work page 03

Publications

Peer-reviewed work and selected presentations

Open publications page 04

Teaching

Developmental psychology and quantitative learning

Open teaching page

Let’s connect

Research, ideas, and children’s media.

danigc (at) umich (dot) edu

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